Stage 1: Project Conceptualisation
Developing the overall concept of a FCB project sets the scope and, in many ways, the basis for the overall success of the project. The Project Conceptualisation Stage provides the context within which the buses will operate and be perceived by the key stakeholders.
- Understanding the Context – why does a city or region decide to participate in an FCB project and what links can such a project have to other plans and activities of the city or region.
- Clarifying and Managing Expectations – understanding what expectations the relevant stakeholders may have of the project outcomes, and ensuring they are realistic (Section 1.2)
- Stakeholder Identification and Support – developing a Stakeholder Map (including prioritisation) and Communication Plan and implementing it early in, and continuously throughout the project (Section 1.3)
These Sub-stages are likely to run in parallel and influence each other, rather than being addressed one by one.
- Resources to assist you in this essential early phase are provided on this link.
